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The most obvious statistic for many businesses is sales.Here are the two most relevant questions for every company to have answered are:* How many sales / day / month are made each year? * What benefits will be realized from the sale? No data is difficult, but how many sales actually came from your Internet business? Often it is easy simply by looking directly at either online sales to collect this number, or ask your customers ("you showed us how?"). But sometimes the Internet is only part of a complex sales process. You can make all your sales in person, but many of their customers could go home and research your products / services or information on your website?

You need to answer these questions to estimate how many sales were to be found through our Internet presence, but not necessarily are completed online. When you make online are simple answers. If you have products or services "in person" or sell real estate, you need to ask your customers individually. However, a solid number, that can give you an idea of ​​how your company's growth will be lower.

The number of sales per month, you can easily find your gross sales amount. Then you consider your cost per sale and calculate their benefits. The distribution, overhead costs as an expense once deduct the costs. On the Internet, it usually cost pay per click campaigns (such as Google AdWords or Yahoo Marketing Solutions) sells or banner advertising CPM (cost per thousand), and at direct cost of the item or service. If these numbers in hand, you can calculate your profit per sale.

So now we know how many sales you make per month and how much profit we actually do with these sales, we walk through how many potential customers take a look at our online store. There are many different statistics web site traffic: page views, visits, unique visits per day, just one month, etc ... What should be used? From my own experience, I recommend the use of visitors per day. Every day, one day only measure the number of unique visitors to your website. We mean by this that no user scored twice in a single day, even if they shop in a 24-hour travel times. So, if someone on Tuesday to the site on Monday, four times, and comes six times, he / they are the same as two per day.

Page Views measures how many times your site has been accessed (usually in the template) is. Page views are counted on each side. So, if someone comes on Monday to your site four times and eight pages each time, and on Tuesday, six times the performance (two pages each) consideration, (4 x 8) + (2 x 6) or action will be 44 points is considered. These statistics are used by your server's statistics program. Also, you can also on the Internet, a variety of other statistics programs. For most of our customers, our website is designed www.hitbox.com. Unique visitors per day by the number of months in our hands, we suddenly have to work with some very powerful numbers.
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